Founder story
Founder story
Are you 18 years old or older?
Sorry, the content of this store can't be seen by a younger audience. Come back when you're older.
Die Idee, Bepurity zu gründen, ist wie bei den meisten Gründerstorys nicht einfach auf einem Blatt Papier, sondern durch Erfahrungen aus dem eigenen Leben entstanden. Vor Bepurity war Markus im Geschenke & Accessoires Bereich aktiv. Die Idee, eine Skincare Marke zu gründen, kam durch seinen Sohn. Der entscheidende Moment dabei war der Besuch eines Spielwarengeschäfts, in dem Markus' Sohn ein pinkes Barbie-Wohnmobil kaufen wollte. Die Kassiererin hinterfragte diese Wahl, da Barbie-Produkte “nur für Mädchen” seien. Dies regte Markus dazu an, die Gesellschaft und dessen eingefahrene Rollenbilder zu hinterfragen. 2023 hat Markus dann BEPURITY abgeben an ein erfahrenes eCommerce Team, welches BEPURITY nun international aufbaut.
Analysis of society
In this day and age, there is still a differentiation and distinction between the sexes. And this despite the fact that our democratic society and the Civil Code enshrine equal rights for all people. Instead of diversity and equal opportunities, some people still seem to be living in the past. In many social classes, there are still people who believe that the classic stereotypes from the last century reflect the present. But how can that be?
Gender marketing
One approach to why classic gender roles and gender differences are still so present is clearly evident in products and advertising. Differences between the sexes already exist before a child is born. Gender reveal parties, where the gender is revealed, are clearly defined beforehand. Blue stands for a boy and pink for a girl. This means that the unborn baby is given a stamp even before birth. How can a child develop freely if everything has already been decided beforehand?
“Adapted products for each gender, regardless of age”: Markus noticed the extreme differences in the cosmetics industry here in particular. 5 in 1 shower gels, like those for men, are rarely or never found for women. In addition, women have to pay significantly more at the checkout, even though the ingredients of the products are usually the same.
Empty claims, greenwashing and unnecessary and environmentally harmful ingredients: this is what many cosmetics manufacturers advertise, suggesting that something good is being done for the skin. The fact that such products are actually bought in large quantities by customers is and was unbelievable for Markus. His own experience as a young adult, when he tried out numerous supposed helpers for acne and impure skin, was also a decisive factor. The conclusion: it can be better!
After the idea had matured and initial ideas had been sketched out, the idea was presented to the team. A brand was to be created whose main focus was on natural and gender-neutral skincare. At the same time, it should be sustainable and, as a brand, be aware of its social responsibility to take a stand on socially relevant issues. Bepurity was born.
What is important for ideal skin care? The individual skin types. We expect our cosmetics to be pure and beautiful . To achieve this, we have sat down with leading experts and dermatologists and developed care products that have been dermatologically tested and checked multiple times to ensure optimal skin compatibility.