Founder story

Why we do what we do

Die Idee, Bepurity zu gründen, ist wie bei den meisten Gründerstorys nicht einfach auf einem Blatt Papier, sondern durch Erfahrungen aus dem eigenen Leben entstanden. Vor Bepurity war Markus im Geschenke & Accessoires Bereich aktiv. Die Idee, eine Skincare Marke zu gründen, kam durch seinen Sohn. Der entscheidende Moment dabei war der Besuch eines Spielwarengeschäfts, in dem Markus' Sohn ein pinkes Barbie-Wohnmobil kaufen wollte. Die Kassiererin hinterfragte diese Wahl, da Barbie-Produkte “nur für Mädchen” seien. Dies regte Markus dazu an, die Gesellschaft und dessen eingefahrene Rollenbilder zu hinterfragen. 2023 hat Markus dann BEPURITY abgeben an ein erfahrenes eCommerce Team, welches BEPURITY nun international aufbaut.

Analysis of society

Gender marketing

Entrepreneurial spirit
does not find
in a company meeting room.

Why continue to differentiate?

“Adapted products for each gender, regardless of age”: Markus noticed the extreme differences in the cosmetics industry here in particular. 5 in 1 shower gels, like those for men, are rarely or never found for women. In addition, women have to pay significantly more at the checkout, even though the ingredients of the products are usually the same.

The cosmetics industry

Empty claims, greenwashing and unnecessary and environmentally harmful ingredients: this is what many cosmetics manufacturers advertise, suggesting that something good is being done for the skin. The fact that such products are actually bought in large quantities by customers is and was unbelievable for Markus. His own experience as a young adult, when he tried out numerous supposed helpers for acne and impure skin, was also a decisive factor. The conclusion: it can be better!

Let’s simply rethink skincare!

After the idea had matured and initial ideas had been sketched out, the idea was presented to the team. A brand was to be created whose main focus was on natural and gender-neutral skincare. At the same time, it should be sustainable and, as a brand, be aware of its social responsibility to take a stand on socially relevant issues. Bepurity was born.

Natural, environmentally friendly, vegan & good for your skin.

What is important for ideal skin care? The individual skin types. We expect our cosmetics to be pure and beautiful . To achieve this, we have sat down with leading experts and dermatologists and developed care products that have been dermatologically tested and checked multiple times to ensure optimal skin compatibility.